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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100

CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends: Digital Channels Overtake Service Options

Despite interactions moving online, the human connection is still vital.

The Top Marketing Trends: AI and Automation Drive Digital Interactions

Artificial intelligence now controls many aspects of marketing.

The Top Sales Trends: Digital Technology and Social Issues Drive Dramatic Changes in Sales

Low pricing and high quality become less vital to sales' success or failure

ViewPoints

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

With Privacy Regulations Looming, Here’s How Companies Can Prepare

Now is the time to onboard new privacy tools for your business and enact a security and compliance plan for when these laws are set in stone.

For the Customer-Brand Relationship, Consent Is King

Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.

The 3 Dos and 3 Don’ts of Successful Customer Onboarding

Avoidable customer churn is costing businesses over $136 billion a year, and the main reason customers leave in the first year is because they never got value from your product in the first place. They fail to launch.

Columns

Social CRM: Your Voice for Sharing Subject Matter Expertise

The Transformational Value of Interaction Analytics

With so much in flux, IA can alert executives about the state of their customers and employees

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

Are Customer Service Metrics Gauging the Right Things?

We could be getting trapped by our historical systems of measurement.

Buyer's Guide Partners