Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.
Silos are not without their positives. But the cons greatly outweigh the pros.
One of the best moves that brands can make in 2021 is to prioritize customer retention, which means reassessing your past strategies and adding value to your customer experiences.
In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially—"multidomain" should be taken to mean the freedom and flexibility to model only those master data entities and attributes that contribute to the agreed-upon business outcomes.