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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100

CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Marketing Trends: AI and Automation Drive Digital Interactions

Artificial intelligence now controls many aspects of marketing.

Tips for Battling Bias in AI-Based Personalization

Being aware of human flaws could lessen the chance of them becoming damaging technology flaws

The Keys to Identifying Underserved Markets

Data analytics, mapping software, social media tools, and personas help marketers identify new customer groups.

ViewPoints

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

Here's Why Companies Should Really Be Busting Down Silos

Silos are not without their positives. But the cons greatly outweigh the pros.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

6 Steps for Implementing an Immersive Content Strategy

For brands looking to jump-start their immersive content strategy through engaging and interactive experiences, there's a proven plan.

Columns

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery

We may be approaching the beginning of the end. This is good news for customers.

CRM’s Digital Executives Take a Front Seat Post-Pandemic

It's all hands on deck as successful companies shift to a digital C suite.

Buyer's Guide Partners