-->
Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100

CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Sales Trends: Digital Technology and Social Issues Drive Dramatic Changes in Sales

Low pricing and high quality become less vital to sales' success or failure

Tips for Battling Bias in AI-Based Personalization

Being aware of human flaws could lessen the chance of them becoming damaging technology flaws

Engagement Hubs Put Customers at the Center

CEH technology emerges to connect multiple customer-facing systems.

ViewPoints

Here's Why Companies Should Really Be Busting Down Silos

Silos are not without their positives. But the cons greatly outweigh the pros.

With Privacy Regulations Looming, Here’s How Companies Can Prepare

Now is the time to onboard new privacy tools for your business and enact a security and compliance plan for when these laws are set in stone.

With Digital Experience Delivery, Being Agile Pays Off—Literally

Beware of convoluted processes, lengthy rounds of approval, and legacy technology, all of which can thwart rapid digital experience management and delivery.

Sales Gamification Programs Should Reward Revenue, Not Activity

While leaderboards and levels are great, a good design isn't about how pretty or rich your user interface is. It's about serving up the right outcome-driven "move" coupled with the right incentive.

Columns

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery

We may be approaching the beginning of the end. This is good news for customers.

Digital Sales Transformation: How Done Is Done?

COVID changed everything, but the change isn't over yet.

CRM Must Move Forward, Not Back

Cloud-based technologies enabling agents to work from ETH以太坊_Mybit专业home were the main structural change brought by COVID.

Buyer's Guide Partners