The Expanding Wallets and Purchasing Influence of Millennials and Gen Z


As Millennials and Generation Z professionals ascend into decision-making and influential positions within their organizations, capturing their loyalty is critical to not only fueling businesses’ current growth but also, critical to securing their positions as leaders in the marketplace of tomorrow.

This UJET e-book highlights the current and emerging influence and purchasing power of Millennials and Gen Z, and how their communication preferences are reshaping customer service in modern contact centers.