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Viewpoints

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

Inconsistent Communication Is Costing You Customers. Here Are 5 Ways to Help

Consistency is vital to move the needle on both CSAT and performance. But growing globalization and new, complex trends have compounded the challenge of inconsistency—and multiplied its impact on results. Here's what to do about it.

Here's Why Companies Should Really Be Busting Down Silos

Silos are not without their positives. But the cons greatly outweigh the pros.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

With Privacy Regulations Looming, Here’s How Companies Can Prepare

Now is the time to onboard new privacy tools for your business and enact a security and compliance plan for when these laws are set in stone.

6 Steps for Implementing an Immersive Content Strategy

For brands looking to jump-start their immersive content strategy through engaging and interactive experiences, there's a proven plan.

For the Customer-Brand Relationship, Consent Is King

Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.

The 3 Dos and 3 Don’ts of Successful Customer Onboarding

Avoidable customer churn is costing businesses over $136 billion a year, and the main reason customers leave in the first year is because they never got value from your product in the first place. They fail to launch.

4 Obstacles to Successful Push Notification Campaigns, and How to Remove Them

Brands increasingly rely on push notifications to engage with customers and keep them coming back, but obstacles can prevent these messages from reaching their intended target.

With Digital Experience Delivery, Being Agile Pays Off—Literally

Beware of convoluted processes, lengthy rounds of approval, and legacy technology, all of which can thwart rapid digital experience management and delivery.

With Contact Centers Going Remote, Data Security Must Be a Priority

Data theft is a real threat to the finance, product development, and human resource departments of large organizations. The unique vulnerability of contact centers, especially with remote agents, means that data security needs to be urgently addressed.

Sales Gamification Programs Should Reward Revenue, Not Activity

While leaderboards and levels are great, a good design isn't about how pretty or rich your user interface is. It's about serving up the right outcome-driven "move" coupled with the right incentive.

How AI Is Reimagining the Customer Experience

Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.

4 Sales Strategies for Gaining and Retaining Customers

B2B sales organizations need to implement smarter strategies and technologies that will allow them to serve up the right data, the right guidance, and the right insight at the right time to be able to connect with buyers on an emotional level.

4 Ways for Marketers to Maximize Customer Retention

One of the best moves that brands can make in 2021 is to prioritize customer retention, which means reassessing your past strategies and adding value to your customer experiences.

Redefining Customer 360: Building a Better Master Data Management Initiative

In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially—"multidomain" should be taken to mean the freedom and flexibility to model only those master data entities and attributes that contribute to the agreed-upon business outcomes.

How the Pandemic Pushed Retail Marketers To Personalize

The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.

6 Steps for Recruiting Top Sales Talent

Pandemic-related shifts mean that every member of a strong sales team must be adaptable enough to pivot their strategies and processes and engaged enough to learn new skills and technologies.

SMS Marketing: How to Generate, Nurture, and Convert More Leads with Text Messages

Text message marketing holds massive potential for lead generation, but only if executed correctly. Here's a guide to maximize your SMS success.

Customer Value Management: Filling the Value Gap in CRM Tools

Salespeople are always asked about the value customers get from their product or service, but getting to the answer is hard work. CVM can streamline and automate those efforts, letting you quantify the value of each relationship you have.